Riverside Bus (RV1)

South Bank lies at the heart of London, opposite the Houses of Parliament . Yet promotion of the area used to be hindered by the perception that it was 'south of the river' and therefore time-consuming to travel to.

Although our marketing materials always emphasised South Bank's proximity to Covent Garden, SBEG decided to actually demonstrate how central South Bank is by lobbying for, marketing and financially supporting the creation of a brand new bus service.

Running from Covent Garden to Tower Gateway, the service crosses the river and connects all the attractions in South Bank, Bankside and Pool of London. As well as servicing visitors, the RV1 also offers a much-needed east-west link for residents and employees.

The environmentally-friendly service is fully integrated with Transport for London services.

Funded by: South Bank Employers' Group, Transport for London, Cross River Partnership

Sutton Walk

£1 million was awarded to South Bank Employers' Group by the Arts Council Lottery Fund to support the commissioning of both temporary and permanent installations of public art, accessible to all free of charge.

This funding transformed the most commonly used route from Waterloo Station to the South Bank, Sutton Walk, from an ugly fifty-metre viaduct into an inspiring gateway to the area.

An international competition was won by Alberto Duman and architects MacCormac Jamieson Pritchard. The result? The installation of a striking back-lit glass image wall along one side of the walk and a large free-standing mirror monolith.

Funded by: South Bank Employers' Group, Arts Council Lottery Fund

South Bank Banners

Europe's largest open air art gallery? Public art has successfully been used by South Bank Employers' Group to revitalise and regenerate the South Bank, making it a more attractive and appealing place to visit.

As part of the project to transform Upper Ground and Belvedere Road, architects Lifschutz Davidson designed streetlights from which hang 6 metre high, internally-illuminated banners.

Two open competitions were held in 1997 and 1999 attracting over 6,000 entries. The winning designs were transformed into these superb banners which continue to animate the streets today.

Funded by: Arts Council of England Lottery Fund, South Bank Employers' Group